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Setting up your first ecommerce site

2008-03-20

For businesses that want to merge into the world of ecommerce sites with an ecommerce merchant account for credit card processing, having the know-how to set up a site that will attract customers and follow PCI compliance guidelines can be simple.

To help, Ecommerce-Guide.com spoke with several ecommerce experts and people who went through the process themselves to find out the basics of preparation.

Michelle Hutter, owner of an ecommerce site, and Carlos Manalo, user experience and ecommerce consultant, said that before designing a site, merchants should create a detailed ecommerce plan or checklist and then find out who will host your site.

Afterwards, setting up a reliable merchant account with a credit card processor and deciding whether a business could operate as an offshore merchant account or if it falls under the high risk merchant account categories will ensure the business is properly guided.

Other tips of the trade for setting up an ecommerce site include investing in reporting and analytics tools that allow site managers or employees to track who visits the site and how much is sold each day to better suit the site for certain demographics.

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